Connecture Wins Award from The Professional Insurance Marketing Association (PIMA)

Atlanta, GA – April 12, 2006 - The Professional Insurance Marketing Association (PIMA) recently selected Connecture as a winner in its esteemed Marketing Methods Competition. Candidates were judged equally on three elements: marketing strategy, creative strategy, and results. Connecture was granted the award in the E-commerce web site category for their innovative solution provided to one of the nation’s leading health benefits companies, serving approximately 28 million medical members nationwide.

Connecture provides web-based sales and service automation solutions to the insurance industry and currently serves 5 out of the top 10 health plans and insurers in the U.S. By utilizing Connecture’s groundbreaking functionality, insurers can revolutionize processes previously in place to manage quoting, rating, enrollment & installation, renewals, contact management and policy administration. Connecture’s enterprise solution delivers increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and lower overall operating expenses. “Connecture received the award for its part in the development of an e-commerce website. Winners of the competition offer in-depth functionality and easy-to-use systems while showing significant measurable results,” stated Ralph Gill, Director of Communications for PIMA.

“Connecture is pleased to accept this award demonstrating our commitment to results and excellence in the industry,” says Curt Schumacher, Vice President of Product Management.

About PIMA
The Professional Insurance Marketing Association (PIMA), in its 31st year and still growing, is the nation’s premier association for insurance marketers and consists of third-party broker administrators, insurance carriers, and allied business partners involved in the direct marketing of insurance products. Founded in 1975 as a not-for-profit organization, PIMA provides educational conferences, legislative updates, networking opportunities, publications and manuals to all those whose primary business is insurance marketing. For information on membership or the 2006 Annual Meeting in Naples, Florida, visit the PIMA Web site at www.pima-assn.org or call 817-569-PIMA.

About Connecture
Connecture is solely focused on delivering integrated web-based sales, service and process automation solutions to the insurance industry. Connecture has automated elements of the insurance sales process for over 70 health plans and insurers, and its solutions currently support the sales and servicing of 9 of the 20 largest health insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for group and individual markets. Connecture offers an end-to-end business process transaction platform as well as more narrowly focused modular solutions that fully integrate with existing legacy systems and that have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and lower overall operating expenses. For more information, visit the company’s website at www.connecture.com.

Media Contact
Ann Simons
Sales & Marketing Support
404-879-4617 Direct
404-879-4651 Fax
asimons@connecture.com